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Writing Techniques for creating a Business Plan

Date published: | Lisa Barlow

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Business Plan: How to Write a Good One?

There is no need to convince anyone, who has to deal with business, that a plan is a crucial part of your work. So, you have already done your research, trying to figure out how exactly you can compose a winning one. Good for you! Now the time has come to bring your knowledge into practice and make everything done.

This guide will help you to sum up all the important points of business plan writing and answer some central questions about the process. What should be included? Read on and find out.

Executive summary

This is the first page of your plan, where you have to state your ideas and aims clearly. Tell the audience what exactly you want to achieve with your business. Make sure that you describe your objectives on the very first page of the document, because your readers have to be aware about them from the very beginning.

Describe the industry

Next, tell a couple of words about the industry you work in. You have to demonstrate an insight into the current situation on the market as well as development perspectives. Also, don’t forget to mention the markets that are present in this particular niche, products they produce and possibilities they can open for your business.

Marketing strategies

We hope, that you have already done a marketing analysis and have a clear understanding of all the forces that act there. You have to be aware of the aspects of the environment your company is going to work in and tell your reader about them in a detailed manner.

Analysis of your competitors

Mind the strengths, weaknesses, and unique features the competitors of yours have. This way, you will have an idea how to differentiate yourself from them and create a significant advantage. Also, describe the obstacles that are created to prevent new competitors from appearing on the market and all the competitor’s weak points that can be used as information for your own improvement.

Development and design

Your investors should have a clear picture of the product’s design and development. How exactly your products are created and designed? This is necessary to make a full picture of the budget you need to reach your aims.


Management plan should reveal how the business will function in the future. You have to pinpoint the organizational and logistics strategies, tasks and responsibilities your employees will have, and, of course, the budget required to let all of this work properly.


The last but no least! Despite the fact that you put this page at the end of the document, you have to pay special attention to it. Here you should reveal the financial factors that can influence the process you have described above.

Your business plan is all about providing detailed information about the central concept, marketing background, and management. Make sure that you treat every part of the plan in a conscious and neat way. Remember, that each of them is very important and they have to be equally informative. Good luck!